I would like to have Priority levels in Advanced ISP routing
For example, senders first might consider segmenting their
list to identify the most engaged subscribers. Then, this
noteworthy enhancement at the MTA level will offer priority
queuing based on engagement patterns (senders set priority
levels for different list segments). Prioritization occurs
on a scale from 0 to 100; for a list segment with a very high
potential for engagement, the sender might assign a priority
level of 100. Segments that are less likely to engage would
receive lower priority numbers.
Using various criteria to determine engagement level, senders
can determine in advance who receives emails first. Queue
Prioritization is ideal for the increasingly popular time-sensitive
emails. Sys Admins now can set a directive, which allows more engaged
recipients to receive their emails before the less engaged, much like
passengers board an airplane.
One of the advantages of prioritizing emails is that prioritization
can serve as a helpful classification system for marketers, which they
can use to maximize subscriber engagement. Due to prioritization,
marketing now has an additional data point to encourage open rates and CTR.
Moreover, marketers can dedicate emails to clients who are equivalently
less engaged, thereby communicating a sense of urgency. At the same time,
marketers can send out other messages geared toward rewarding subscribers
who are active members of the list.